[ Visibility with Graphics ]


March 2021

No matter the time of year, visibility of your signage to the public is of the utmost importance. Creating a sign that is both functional and aesthetically pleasing can be hard, but with our help @ Clifford Signs we will do what we can to make sure your business has the most visibility possible without losing the focus of your main goal, YOUR BRAND.

When choosing graphics for your new signage, logo or brand, the style of lettering is important to think about early on in the process. Although designers and many people will say the best font for signage is subjective to each person, we can all agree that there are many type styles that are used more frequently and have better legibility when viewed at a distance.

  • FAVORABLE Fonts: Helvetica, Futura, Bebas, Avenir, Proxima Nova
  • UNFAVORABLE Fonts: Papyrus, Comic Sans, Any Script


The letter Visibility Chart
These calculations are based on an externally (or naturally) lit sign with all uppercase Helvetica letters utilizing optimal negative space. Factors that may affect required letter size are: color scheme, font selection, traffic and weather conditions, or sign standoff. This chart is provided by Gemini Incorporated and can be found here. To learn more about the study from USSCF, click here.

The impact of color and illumination can play a major role in the legibility of your signage as well. When choosing your color scheme for your sign, take note that in order for this sign to be most effective, the sign must be detectable and readable. Being readable is the key term to allow your customers and visitors to easily see where they need to go, so keep the font style within the non-complex styles offered and choose contrasting colors that won’t strain the eye day or night.

Clifford Signs is here to help you through the process of choosing the best signage for your location by working with the local city ordinances on the style of signs and the sizes that are required within your area. We will assist and consult on the best practices to get you the most VISIBLE!

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“Would recommend! They did the graphics for our big company truck. It was already an eye catcher and with their work it is a rolling billboard! Install was clean, well spaced and I can not find any imperfections.”
Dean Ledford, Hague Water

“This place is great! Amy and Andrea are wonderful and so helpful!”

Nicole Zabel, Quality Plumbing and Heating

“They are very professional, the service was prompt, and our sign came out great! Thank you so much Clifford Signs Inc!”

Gabrielle Bonewitz, Pinpoint Piercing & Tattoo
“They are a quality minded home town local business, doing business with other local organizations. Supporting Kokomo ! They have always done our sign work at Star Building Supply” – via Alignable.com
“We’ve been friends and business associates for many years. I have watched Clifford Signs grow and develop into a well-established sign company. They will do their best to handle your company sign and graphics needs with integrity, honesty, and a friendly manner. ” – via Alignable.com
Jonathon Russell, Russell Design

“Love the sign they did for our business. They did our van and it looks great. They have done banners and a sign for our church as well! Great work!” – via Alignable.com

Greentown Flooring, Greentown Flooring

“We at H & J’s highly recommend Clifford Signs. They are very professional and their work is high quality. They are also priced reasonably and very nice to work with.” – via Alignable.com

“Excellent understanding and interpretation of customer needs and requirements. ” – via Alignable.com

“Most creative sign company. Honest and fair” – via Alignable.com

“They do the best of best work, simply stated. They are excellent in advertising on vehicles. They’ve moved to new building, why? To better serve. Go check them out for needs. You’ll love it. ” – via Alignable.com

Randy Singleton, Affordable Locksmith